So, as I am a huge advocate for practising what preach, I dived headfirst into the opportunity to have a personal branding photoshoot of my own with Ami from The Woman and The Wolf.
Being visible in your business is your most important marketing tool and the best way to connect to your client. It’s what truly sets you apart from the crowd and articulates your brand more than any other tool you have. Popping a photo of your glorious face up on your ‘About Me’ page or ‘Contact Me’ page inspires confidence, connection and trust between you and your client.
This is why I had some professional photographs of my own taken a few weeks back, because who am I to tell you that you NEED a personal branding shoot without taking my own advice. And I did need it! I needed the content, I needed the images for my website, my social media, my professional profile pictures and to for the experience of being in front of the camera. And what sort of personal branding photographer would I be if I didn’t have professional looking photographs of myself eh?
With every client I book, I really take the time to know them and their brand and tailor the photoshoot experience to that as closely as possible to ensure they get exactly what they need. I also do my best to make it a fun, relaxed and uplifting experience - a massive confidence boost. And to do this, I need to know what it feels like to be the one in the vulnerable spot - the one being photographed.
Being photographed is an experience that will directly be affected by who is holding the camera. Those really awkward moments? yeah, it’s your photographers job to ease those, to get you chatting and laughing. Ami is wonderful at this. It helps that she is a peer and a friend too. But if I had just met her for the first time, I would have still been singing her praises because she did make me laugh, feel powerful, confident and relaxed on camera.
So I thought I would share some of my favourites from the photoshoot here. As I have two brands, this one of course, and Freckle & Wild you’ll notice a difference in vibe in the photos as we wander the gorgeous Barbican in central London and the colourful streets of Shoreditch - which is branding photography done right! Thank you Ami!
